 |
The out of home sector is a complex and fragmented marketplace, with more than 260,000 outlets worth an estimated £30bn.
|
|
In its most basic form it can be split into two clear types - the profit and the cost sector. Cost sector operators, such as education and healthcare caterers, do not derive substantial margins - the supply of meals is not the core function of their business, merely a necessity. Provision is dependent on contract and pricing controlled or fixed.
Profit operators meanwhile offer far greater potential gains to the manufacturer - pricing is flexible, differentiation important and consumer insight key.
However within these clearly defined groups there lies a myriad of channels and operators, each with different demands, operating restrictions and customer expectations. In order to succeed you must fully understand each sector and pre-empt what the end-user sees as a solution for their business.
Once your optimum market has been identified, the complexities of the supply chain must then be conquered. Within foodservice, business is split between dependence on the wholesaler and direct end-user contact - a viable communication strategy for each is vital to the success of any business.
Only by devising a targeted, strategically led integrated marketing plan can you realise and maximise the opportunity.
|
|
|
|
| |
Foodservice Experience
The out of home sector is a complex and fragmented marketplace, with more than 260,000 outlets worth an estimated £30bn.
|
|
|
|
|
| |
Retail Experience
Of every £1 spent in the retail industry, 49 pence is spent on the grocery sector, creating a market worth in excess of £123bn.
|
|
|
|
|
|
| |
Trade Experience
The grocery wholesale market in 2006 was found to be worth £17.48bn, comprising cash & carries (£9.4bn) and delivered wholesalers (£8.1bn). |
|
|
|
|
|
|
|
|
|
