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Monty's Bakehouse Website & Photography
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Objective
To create an online presence for Monty’s Bakehouse, that was befitting of the brands position as a market-leading supplier of hot grab ad go snacks.
Target Audience
• Expand existing in-flight customer base
• Target new sectors suited to quick service formats
Strategy
The Hub was given a blank canvas to work on with Monty’s Bakehouse, as the client had no online presence whatsoever. However it was important that certain strategic guidelines were followed, and woven into the site.
As a brand, Monty’s Bakehouse is aimed at the higher end of the hot snack market. By offering flavours such as spinach and ricotta, it has managed to carve out a niche position, which had to be communicated throughout all marketing material.
An intrinsic part of the site was the photography. By using our specialist food photographer, we were able to capture the upmarket nature of the product, while also demonstrating the innovative, award winning packaging.
Result
The website carefully balances simplicity and usability with aesthetic appeal and upmarket photography. The use of flash on the home page welcomes visitors to the site, mimicking the way in which the brand's premium packaging is opened. Visitors then click through to the main site that is clearly laid out, giving easy access a wealth of information on the business and its products.
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